The number of online stores is growing year after year. The year 2020 has shown the huge opportunities of the whole e-commerce market, so don't delay, because the results indicate that 2021 will be a breakthrough year in this regard. So you already have your online store set up, where you have products with high quality images and descriptions. You have payment gateways set up and shipping information entered. It's time to ramp up sales for your e-commerce business, let's get started.
7 marketing tactics to promote your online store
From marketing to existing customers to acquiring new ones, let's look at seven tactics you can use to attract traffic to your new online store.
1. Mailing database
Even for a stationary store, it is important to have a strong email marketing strategy. Gather as many email addresses as possible - customers, prospects, people interested in your events, etc. When you launch your store, you'll be able to send an email to all of these people telling them to visit your online store.
This might be a good time to consider offering promotions to those on your email list, or even specifically targeted discounts to encourage customers to share your online store with friends and family.
2. Increase your presence on social media
When running an online business, you need to take every opportunity to increase your digital engagement. One of the easiest and most effective ways to do this is by developing social media channels. Make sure they are filled with vibrant photos and engaging videos that will catch the eye of interested people.
If you already have a pretty solid presence on social channels with a core audience, this is the time to take advantage of it. Increase the frequency of your posts and invest a little more time in creating rich visual content and short, engaging videos.
By increasing the engagement of your followers, you increase the chance of your brand becoming known among their followers. Encourage sharing and incorporate user-generated content. If your social media presence needs some work, now is the time to do it. You don't have to be everywhere. Make sure you are present on those channels that are relevant to your target customer and put your energy there.
3. Try Google Ads
Using Google Ads for search engine marketing gives you the ability to bid on keywords so you can show up first on search engine results pages. Getting the coveted "first place" will not require as much time and money as desirable SEO for your store. Remember, Google Ads are displayed first.
4. Advertise on social media platforms
Social media is a great place to focus your ad spend because you know people are spending time on social media platforms. Think about advertising on Facebook and Instagram. Set up a campaign targeted to your potential customer and get started.
Social media is a great place to focus your ad spend because you know people are spending time on social media platforms. Think about advertising on Facebook and Instagram. Set up a campaign targeted to your potential customer and get started.
5. Consider using influencer marketing
Influencers are people who have a large following of fans and have the power to "influence" the buying behavior of that audience.
Working with the right influencer can make your product reach a huge number of potential customers, increasing brand awareness. To get the most out of influencer marketing, make sure that the influencers' target audience is aligned with your brand values.
Popular influencer marketing tactics include having the influencer write posts about the product, posting social media content that includes a product review or demonstration, or speaking about the product at an event.
6. Contact bloggers about your products
Conduct research for each industry your products are in. (For example, if you make candles, you might look for lifestyle bloggers and/or bloggers who write about homemade products) and then reach out to those who have the most popularity.
You can take the initiative and send such a person your product for free. If he likes it, you will get a post on his blog, so you will get an amazing promotion of your brand.
7. Participate in online events and discussions
With the rise of online communications and events, there may be opportunities to increase brand awareness among targeted communities. Use your expertise by attending webinars or virtual conferences to spread the word about your company. Get a lot of traffic to your online store by connecting your store with allegro. The offer appears to users of the portal and they are redirected to our store.
Conclusion
Be consistent, be patient and don't get overwhelmed by doing too many things at once. Choose a few marketing tactics that you think will benefit your business the most.
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